A pluralist would argue that the audience have a lot of power when it comes down to being powerful in terms of consumption and production. Audiences are now entitled to 'conform, accommodate or reject what they want to watch according to Gurevitch. Also, looking at Katz and Blumers theory of users and gratification, the audiences can watch what they want to watch. Meaning if the audiences didn't appreciate what was being shown on television, they can 'reject' and the programme is most likely to lose their audience and probably go off air.  Looking at the protest that's taking place in Ferguson for the loss of Mike Brown who was unfairly shot by a police officer, many people are now protesting and going against such a powerful institution. Couple years ago, without citizen journalism, a policeman would've probably gotten away with committing such a thing. However, with the advanced technologies and social sites, the audience can now present their views and not necessarily agree with the important, powerful institution.